Digital Marketing Coordinator

Campbell Wealth Management, Alexandria, VA (with potential for some remote work)

Full Time / Exempt

This position allows for flexibility but requires proximity to the home office. The extent of flexibility is determined between the employee and their manager that may change from time to time based on business needs and performance.

Job Position Summary:

The Digital Marketing Coordinator is an agile, results-driven, detail-oriented individual who can execute our strategic efforts to increase brand awareness, generate qualified leads and increase sales. You will be an important part of the Marketing Team and your creativity is critical for reaching audiences, creating and executing campaigns, and enhancing our digital presence in the targeted areas. Ideally, you are an excellent communicator with experience in marketing, social media management, web analytics, and analysis.

Essential Job Functions and Duties:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

  • Design, plan, execute, monitor, and analyze digital marketing campaigns across all channels
  • Drive email marketing and lead nurturing efforts
  • Develop and monitor campaign budgets
  • Plan and manage content and campaigns on social media platforms
  • Enhance web presence and SEO
  • Develop and execute new and innovating growth strategies through digital marketing
  • Reports on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution etc.
  • Proactively stays on top of digital marketing trends and news
  • Ensures regulatory compliance is followed
  • Utilizes digital marketing technology for testing, learning and execution of campaigns
  • Communicate across teams and business lines as needed to effectively support firm initiatives
  • Other duties as assigned

Required Knowledge, Skills and Abilities:

The requirements listed below are representative of the knowledge, skill, and/or ability required in this job position.

  • Willingness and desire to learn
  • Strong problem-solving skills
  • Proactive, self-motivated professional
  • Strong verbal and writing communication skills
  • Dedication to detail and meeting timelines
  • Comfortable addressing change and identifying and offering solutions
  • Organized and able to manage multiple tasks/projects
  • “Team player” mindset, willingness to do whatever is needed, big or small
  • Uphold a professional image with external and internal business contacts
  • Work ethically and with integrity, including maintaining prospect, client, and firm confidentiality
  • Ability to adapt and integrate new technology quickly

Minimum Education and Experience:

Required:

  • Bachelor’s degree in marketing, communications, advertising or a related field
  • 2 or more years of digital marketing experience
  • In-depth knowledge of various social media platforms, digital campaign automation, and website management

Preferred:

  • Experience developing nurture campaigns through marketing automation technology
  • Experience with Salesforce and/or Pardot
  • Ability to research SEO trigger terms
  • Experience with web analytics
  • Solid understanding of HTML CSS, and WordPress

About Us:

At Campbell Wealth Management, we recognize that most people will only get one chance to get it right. Our primary objective is to help our clients achieve their “Why” – and we’ve learned that our clients’ Why is not about money – it is about the dreams, goals, safety, and security that proper planning and advice can deliver both before and after retirement. Through our client first, service-oriented process, we assist our clients in achieving their goals while helping protect against the challenges that can get in the way. We specialize in helping our clients navigate difficult life transitions including retirement, a second career, divorce, and even death, including investment, tax, education, insurance, and estate planning advice. Our ultimate objective, in every interaction, is to make you say, “Wow!”